Maida Boina has become one of the industry’s most successful and sought-after casting directors, responsible for selecting models for some of the biggest runways in the world.
She regularly casts shows for Roberto Cavalli, Halpern, Acne Studios, Azzedine Alaïa, Calvin Klein, Edun, Elie Saab, Hermès, Iris Van Herpen, Raf Simons, and Zac Posen. She has also been responsible for launching the runway careers of Lara Stone and Daphne Groeneveld, among many others.
Boina has styled editorials for i-D magazine and Vogue Hommes International. It was through her work in styling musicians that she first met Raf Simons, a longtime creative collaborator, working with everyone from Madonna, Michael Jackson, Elton John, and Vanessa Paradis, to rock bands like The Cult and the Smashing Pumpkins.