Maison Kitsuné Spring 2021 Ad Campaign Film & Photos

Maison Kitsuné

Spring 2021 Ad Campaign


Review of Maison Kitsuné Spring 2021 Ad Campaign by Photographer Arnaud Lajeunie and Videographer Benjamin Armand with models Daniela Kocianova, David Prince, Hannah Wick, and Xu Meen

Maison Kitsuné unveils a breezy new campaign which embodies their bright spirit of artfulness and eclecticism. The Spring 2021 campaign features photography by Arnaud Lajeunie and videography by Benjamin Armand.

More than just a fashion brand, Maison Kitsuné also functions as a music label and operates a pair of cafes in Tokyo and Paris. Reflecting this intersectionality and multiculturalism, the new collection combines influences of East Coast prep, Japanese streetwear, and classic Parisian tailoring.

Taking his cue from this sense of cosmopolitanism, Armand’s short film follows a diverse group of young people out and about on a spring day in Paris. All of the models seem to represent the youngest generation, and they bring an exciting yet casual spirit of youthfulness.

Similarly, Lajeunie’s photographs hit a note of cohesion in eclecticism. His portraits focus mainly on the strong design work, but he thoughtfully situates his models before locations which echo the colors and personality of the clothing. Thus the compositions take on an impressive cinematic quality.

The brand’s fox logo appears subtly throughout the campaign. Kitsuné means fox in Japanese, and the fox is often a symbol of versatility in Japanese folklore. The logo is well chosen, as Maison Kitsuné show themselves to be beautifully versatile. While they remain true to the personality and image they have established, this world is constantly becoming more open, exciting, and welcoming.

Photographer | Arnaud Lajeunie 
Videographer | Benjamin Armand
Models | Daniela Kocianova, David Prince, Hannah Wick, and Xu Meen
Stylist | Sarah Richardson
Hair | Christian Eberhard
Makeup | Christine Corbel
Casting Director | Angus Munro