Maison Margiela Unveils Marco Brambilla Installation at Crosby Street Store

Maison Margiela Unveils Marco Brambilla Installation at Crosby Street Store

Maison Margiela Debuts A Special Indoor Installation By Artist Marco Brambilla At The Crosby Street Store In Soho, New York

Maison Margiela has teamed with London-based video installation artist Marco Brambilla to showcase an 11-monitor video installation of Nude Descending a Staircase No.3 at their Crosby Street store in Soho, New York. 

Maison Margiela Unveils Marco Brambilla Installation at Crosby Street Store

Brambilla’s artwork is a contemporary digital reinvention of Marcel Duchamp’s 1912 masterpiece, Nude Descending a Staircase, No. 2. The artist has transformed Duchamp’s original static painting into a monumental moving panorama, complete with a haunting piano score, depicting multiple 3D animated figures cascading down infinite, invisible stairs. The figures, shapes, and color palette are pure cubism, now expanded into three dimensions using state-of-the-art machine-learning technology. The original 1912 “Nude Descending a Staircase No.2” is a rare case where an artist originally drew from “new” technology (Eadweard Muybridge’s photographic time-studies) as an inspiration for a painting. The piece pays homage to the deconstructed image using a wholly contemporary visual language. 

The illusion of movement in the painting is explored as layers of figures collaged onto a panoramic digital canvas constantly reconfigure themselves to cascade down an unseen stairway. By taking the original Duchamp painting back into the technological realm and adding the dimension of time, Brambilla completes the circle and pays homage to the deconstructed image using a wholly contemporary visual language.

Brambilla’s work has been internationally exhibited and is in the collections of the Museum of Modern Art, Guggenheim Museum (New York); San Francisco Museum of Modern Art; ARCO Foundation (Madrid); and the Corcoran Gallery of Art (Washington D.C). His work has been featured at the Venice Film Festival and Sundance Film Festivals, as well as Fondation Beyeler in Basel, Switzerland.

This is the very first time Brambilla’s artwork is presented as an indoor installation fragmented across 11 screens, each screen displaying asynchronous passages of the work. Last December Maison Margiela projected Nude Descending a Staircase No.3 on the façade of its future flagship store in the Miami Design District planned to open this Summer. 

As an internationally celebrated film and video installation artist, Brambilla’s recent work includes a Cate Blanchett collaboration, The Four Temperaments, and a video installation included in Marina Abramović’s highly anticipated opera, 7 Deaths of Maria Callas. Both works premiered in September 2020. 

Since its inauguration, Maison Margiela transitory concept store in SoHo has featured the collections of the fashion house alongside independent works by contemporary artists. This installation by Marco Brambilla kicks off a new series of artist interventions expected in the upcoming months. 

The installation Nude Descending a Staircase No.3, will be on view to the public at the Maison Margiela store at 1 Crosby Street from Wednesday May 5th until Tuesday July 6th, 2021.