Maje has enlisted Vogue Turfu (@vogueturfu), creator of memes featuring a dry sense of humor, sharp punchlines, and fashionable photos, to collaborate on their Spring 2020 ad campaign. Shot in the Beaugrenelle district of Paris by Tim Elkaïm, the film and memes are tres magnifique!
Just to make sure everyone is on the same page, the definition of a meme is as follows: an offbeat image + some text = a playful way to express one’s creativity on just about any topic under the sun. Memes are easy to create, easy to share, easy to re-invent, and can spread online like wildfire. Often memes are made from re-appropriated imagery from television, film, advertising, etc. The idea of making memes from a fashion photoshoot, adding a short film to create a fully-loaded ad campaign, and tapping into local talents such as Vogue Turfu are all smart ideas. The end result is an ad campaign that is light-hearted and frivolous fun.
Agency | Vogue Turfu Photographer | Tim Elkaïm Models | Fernanda Ly, Faith Lynch & Mag Cysewska Location | Beaugrenelle district in Paris
WHERE FASHION GETS CREATIVE
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