For their fall 2018 ad campaign and fashion film the house of Mango enlisted photographer and director Mario Sorrenti to help them pull together a story to represent their diverse offering. Sorrenti in turn concepted around the idea of unity between loved ones, family and friends, pulling together an ensemble campaign using his own immediately and extended family to bring to story to live.
That story, entitled Together, starts with his own children and his sister Vanina. Adrien Brody, ambassador of the men’s line, appears in the campaign alongside his dog, animals being one of his greatest passions. The activist and model Adwoa Aboah, together with her sister Kesewa and her cousin Alewya also symbolize this family message. Models and close friends, Amber Valletta and Carolyn Murphy, are joined by stylists Zoe Bedeaux and Helena Tejedor, while skate legend Steve Olson and his son Alex tag along. All gather in locations designed to represent urban lofts and suburban slender while legendary band Primal Scream provides the soundtrack to the campaign video with the song Movin’ On Up.
The campaign is a friendly reminded that despite the polarizing landscape of this digital age (an irony of being connected that has resulted in severe divisions) that family, friends, little moments of togetherness and playfulness are still with us, all within grasp. A life shared with the ones we choose is a celebrated life that gives all that digital can’t; memories, meals, traditions, and true connectivity.
It is also a reminder that positive messaging always wins over elitism and that fashion can play a role in helping to unify. After all much of fashion is about social trimming and belonging to a community. Hats off to all involved for nailing the togetherness theme this season and helping to remind us that the fashion family can play a role in bringing people together.
Photographer/Director | Mario Sorrenti Talent | Adrien Brody, Adwoa Aboah, Alewya Demmisse, Alex Olsen, Amber Valletta, Carolyn Murphy, Gray Sorrenti, Helena Tejedor, Kesewa Aboah, Langley Fox, Steve Olson, Vanina Sorrenti, & Zoe Bedeaux Stylist | Francesca Burns Hair | Bob Recine Makeup | Lisa Butler Music | Movin’ On Up by Primal Scream
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