Review of Mango ‘The Sun Is Everywhere’ Summer 2021 Ad Campaign by Photographer Eddie Wrey with models Louise Follain, Mélodie Vaxelaire Mukasa Kakonge, Klara Kristin, Jill Kortleve, and Alberto Perazzolo
Mango welcomes the sun with a bright and joyous new campaign for Spring 2021. Shot by photographer Eddie Wrey in Barcelona, the campaign channels the flower-child aesthetic of the 70’s for our modern moment.
Taking his cue from the collection’s summery floral prints, Wrey looks to the natural world to fill his compositions with a harmonious visual rhythm. Embodying a youthful and free-spirited energy, his models lounge among fields of bright wildflowers, or along a rocky seashore.
The accompanying short film elegantly develops this summertime sense of joy and peace. Rather than opening with music, it begins quietly with the sounds of cicadas, birdsong, and the sea. Then, like a flower blooming with the arrival of the sun, music kicks in – the undeniable groove of Khruangbin’s “People Everywhere (Still Alive)” – and the summertime fun speeds up. Strong art direction, with lettering inspired by 70’s psychedelic rock posters, nicely ties the vibe together.
The campaign’s strong visuals fill its simple concept of free-spirited friendship up to the brim with a universal joy. True to their name, Mango takes a sweet bite out of summer.
Photographer | Eddie Wrey Stylist | Aleksandra Woroniecka Models | Louise Follain, Mélodie Vaxelaire Mukasa Kakonge, Klara Kristin, Jill Kortleve, and Alberto Perazzolo Hair | Paolo Soffiatti Make-up | Egon Crivillers
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