Review of Mango “With Love, To You” Holiday 2021 Ad Campaign by Creative Director & Photographer Sean Thomas with Models Sam Blomqvist, Jeremy Young, Amrit Kaur, Andrew Georgiades, Sabine Glud, and Mariana Santana with her mother and daughter
Just in time for the start of the holiday season, Mango launches a new series celebrating loved ones and centering around the brand’s collaborators. Directed and photographed by Sean Thomas, the first chapter of “With Love, To You” focuses on friendship.
The video follows models and friends Amrit Kaur, Andrew Georgiades, and Sabine Glud. We see the trio of friends explore a vegetable market together, get silly in a photo booth, and share gifts with each other. As an uplifting soundtrack plays, we also hear a voiceover from Andrew as he reflects on the importance of his friendship with Amrit.
The photos follow the same trio of friends, as well as other pairs or trios of loved ones – we expect that the next few chapters will center around romantic partners and family, and that once we get to know the stars through another video, the photographs will feel more meaningful as well.
Simple and sweet, the campaign is a nice way to put a focus on what’s important about the holiday season.
Sure, everybody is looking good styled all in Mango, but the consumerism and gift buying is not pushed at all. Instead the campaign lets itself feel genuinely comfortable and friendly – a welcome mood for the holiday season.
Creative Director & Photographer | Sean Thomas Models | Sam Blomqvist, Jeremy Young, Amrit Kaur, Andrew Georgiades, Sabine Glud, and Mariana Santana with her mother and daughter
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