Mansur Gavriel teams up with photographer Eddie Wrey for a campaign that explores spaciousness and color. The London-based photographer captures model Malika El Maslouhi as she poses playfully with the bags of the Fall 2020 collection.
Wrey focuses on the way objects and people take up space, exploring various states of emptiness and fullness. He captures El Maslouhi outside in settings like a post-harvest field of wheat or a garden of flowers. Playing among the folds of a deflated hot air balloon or holding a flower between her fingertips, she brings an expansive sense of freedom and joy to match Wrey’s suggestion of spatial expansiveness.
Wrey’s use of color also feels unique and impressive; though he beautifully captures the natural brightness and contrast of this outdoor setting, he also manages to imbue the images with an unexpected emphasis on shadow and darkness. Smart styling choices by Alexandra Cronan create a sense of harmony between the natural and the manmade.
A brand that only produces bags and shoes must exhibit a focus on expert construction, and through this campaign, Mansur Gavriel does just that. Wrey smartly translates the various examples of embodied space we see in these bags into a palpably beautiful series of images. Like the flowers El Maslouhi contemplates, this campaign blooms.
Photography | Eddie Wrey Agency | CLM Stylist | Alexandra Cronan Model | Malika El Maslouhi Modeling Agency | DNA Hair | Ryan Mitchell Makeup | Celia Burton Location | Standon Manor in the UK