Marc Jacobs

Spring 2019 Ad Campaign

At the core of Marc Jacobs DNA is a unique ingredient of pixie dust that others have been seeking to capture for years: change.

Change for many designers is a dream, the chance to start anew, unconfined by the handcuffs of their houses brand codes allowing their imagination to soar. That elixir can, from the outside, appear to be design’s greatest gift, yet in reality, without codes to anchor a house, that pixie dust can carry them so far from reality that they never return from Neverland.

Fortunately, Marc Jacobs is forever fashion’s Peter Pan, constantly gathering The Lost Boys for some grand adventure and always ready to face the challenge of the time. The Impression does believe that the weight of those adventures can be taxing, however, for his Spring 2019 campaign, the designer and The Lost Boy tribe of Steven Meisel and Katie Grand have lightened their step in a refreshing and upbeat campaign featuring Peter Pan’s latest crush, model Primrose Archer. Whose name couldn’t possibly be more suitable even if Ian Flemming tried to name her.

Ms. Archers high step, coupled with her ability to project the 60s hurried characters straight out of The Great Race, are put to good use under Meisel who lenses and directs the short film complete with editing techniques out of Norman Jewison’s The Thomas Crown Affair with Steve McQueen.

The campaign is, of course, a change-up from recent Marc Jacobs campaigns and a welcome one. Light, airy, warm and dare we say pretty, the campaign reminds us of the power of positivity. Like Peter Pan says, All you need is a little faith, trust, and pixie dust.”

Creative Director Marc Jacobs | Marc Jacobs 
Photographer/Director | Steven Meisel
Model | Primrose Archer
Stylist | Katie Grand 
Hair | Guido Palau
Makeup | Pat McGrath 
Casting Director | Anita Bitton
Music | No Reason to Complain by The Alarm Clocks