Review of Margot92 Fall 2021 Ad Campaign by Margot92 Creative Directors Ashley Oswald & Eefje Dierckx with Photographer Martina Keenan
Margot92 explores a quiet emotional spectrum of home and away in a new Fall 2021 campaign by photographer Martina Keenan.
The label’s fall collection is characterized by long, flowing jackets and pants in soft materials, which seem ready for both adventure and soothing relaxation. Stylist Barbara Velez deserves to be commended for her boldness in putting a skirt over wide-leg pants, and for actually making it look decent.
The campaign takes as its setting the Gerald Luss House in upstate New York, a shining example of mid-century home design created by its eponymous architect for his family in 1952. Models Liz Kennedy and Nastya Abramova occupy this space with an introspective, calm, and perhaps melancholy air. Moving about the wood-paneled home and the woods that surround it, they feel like literary heroines, either anticipating some encounter or considering one that has just happened.
All together, there is a sense of comfortable domesticity and in-betweenness. This feeling of being about to go out or just returning home works wonderfully with the character of the collection.