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Finnish design house Marimekko has teamed with famed 60s photographer Tony Vaccaro for a special exhibition at the houses NYC flagship store to showcase archival imagery which he shot for the brand in the 1960s.

Vaccaro’s relationship with Marimekko began in 1964 when he was sent to Finland to photograph the house in an assignment by Life magazine. The playful and colorful result was imagery that both captured their heritage and set the brands communication tone for years to come. The series features 1960’s mod models frolicking in the Finnish countryside dressed, and at time undressed, in hand-printed geometrics prints and florals that are a signature of the Finnish design house.

Since retiring in 1982, Vaccaro’s work has been exhibited over 250 times winning several honors and awards including Art Director’s Gold Medal (New York City, 1963), The World Press Photo Gold Medal (The Hague, 1969), The Legion of Honor (Paris, 1994), The Medal of Honor (Luxembourg, 2002), Das Verdienstkreuz (Berlin, 2004), and the Minerva d’Oro (Pescara, 2014). Today, Vaccaro, 95 years of age, operates Tony Vaccaro Studio in Long Island City.

The Marimekko Tony Vaccar exhibit will be on display until September 9th at the NYC Flagship Store located at 200 5th Ave until 2018.