Review of Mark Fast Summer 2021 Ad Campaign by Creative Director & Stylist Olga Yanul, Photographer Zhenya Minaeva, and Director Justin Jones
Mark Fast serves up a classic portrait of California cool with a new campaign for Summer 2021. The campaign features creative direction and styling by Olga Yanul, photography by Zhenya Minaeva, and direction by Justin Jones.
An unmistakable strain of 70’s rock and psychedelia runs throughout the Summer collection, subtly mingled with a modern streetwear edge. Captured in and around the iconic Hollywood Hills Hotel, the campaign develops this aesthetic mood by blending a cinematic 70’s Los Angeles sense of style with contemporary youth culture. The open-ended narrative follows a group of friends who come together for a freewheeling summertime adventure, from afternoon into night. With muscle cars, skateboarding, and lounging by the pool, the imagery checks all the boxes without feeling contrived or overdone.
With their film-like color grading and attention to the effects of light, Minaeva’s photographs have an especially vintage feel, conjuring the distinctly contemporary mood of nostalgia for a time one never actually experienced.
Mark Fast Creative Director | Mark Fast Creative Director & Stylist | Olga Yanul Photographer | Zhenya Minaeva Director | Justin Jones Cinematographer | Otto Arsenault Models | Rachel Connor, Elisa Primatic, Niko Traubman, Jack Johnson, Hair & Makeup | Barbara Lamelza Location | Hollywood Hills Hotel Music | Izzy Lindqwister
WHERE FASHION GETS CREATIVE
Press ESC to close
To continue reading this article join today
Stay Inspired. Stay Informed. Stay Elevated.
Membership gives you full access to Industry Analysis & Creative you won’t find anywhere else
Unlimited Access to TheImpression.com
The Impression Daily Newsletter & Breaking News Emails
Exclusive Interviews With Fashion's Leading Creatives
Access to the Largest Collection of Branded Fashion Films
Access to the Largest Runway Coverage
Most Comprehensive Collection of Fashion Street Style Images