Maserati and Hiroshi Fujiwara Launch Fragment Meets Maserati
Maserati and Hiroshi Fujiwara present their capsule collection
The partnership between Maserati and one of the pioneers of streetwear, Hiroshi Fujiwara, kicked off last June with the global launch in Tokyo of Maserati meets Fragment.
The stars of the launch were Operanera and Operabianca, two contrasting versions of a Special Edition of Maserati’s Ghibli re-imagined by Fragment’s Creative director Hiroshi Fujiwara under the auspices of Maserati’s high-end personalization program Fuoriserie.
This fall, the scripts are flipped with the launch of Fragment meets Maserati, a limited-edition capsule collection of streetwear staples co-created by Fujiwara and Maserati with a vision to “reshape the conventions of pop culture”. The capsule inncludes two styles of hoodies, oversized t-shirts, and a baseball cap emblazoned with the signifiers of these two iconic brands.
In his continuous quest as a cultural disrupter, Fujiwara further develops his collaboration with the house of the Trident, merging his sensitivity to contemporary street culture with Maserati’s aesthetic codes. The capsule brings together Fujiwara’s rebellious style and Maserati’s audacious spirit.
The Fragment meets Maserati capsule collection is available worldwide at Maserati Store and on Hypebeast’s e-commerce platform www.hbx.com.
WHERE FASHION GETS CREATIVE
Press ESC to close
To continue reading this article join today
Stay Inspired. Stay Informed. Stay Elevated.
Membership gives you full access to Industry Analysis & Creative you won’t find anywhere else
Unlimited Access to TheImpression.com
The Impression Daily Newsletter & Breaking News Emails
Exclusive Interviews With Fashion's Leading Creatives
Access to the Largest Collection of Branded Fashion Films
Access to the Largest Runway Coverage
Most Comprehensive Collection of Fashion Street Style Images