Mathias Augustyniak & Michael Amzalag

Creative Directors

Name - Role - The Impression 250

Mathias Augustyniak and Michael Amzalag are French art directors who founded M/M (Paris) Agency in 1992.

Working within a framework of the language of design, their practice incorporates graphic design, editorial design, typography, art, music, fashion and products.

They have created film and theater posters, published art books and catalogs, directed fashion campaigns and magazines, developed graphic identities and designed interiors and products.

In the past sixteen years they have contributed to some of the most radical and highly regarded fashion campaigns for clients as diverse as A.P.C., Balenciaga, Blumarine, Calvin Klein, Givenchy, Narciso Rodriguez, Stella McCartney, Yohji Yamamoto and Yves Saint Laurent. They have also been involved in the creative direction and design of high end publications such as Vogue ParisArena Homme+ and Purple Fashion.

In the realm of music, M/M’s projects range from videos and album artwork to the design of sets for the opera Antigona at the Opéra National de Montpellier. Their best-known collaborations in this area have been with Björk and Madonna.

M/M has been widely exhibited at galleries and institutions around the world including the Institute of Contemporary Arts in London, Centre Pompidou, Palais de Tokyo, Haunch of Venison in London and Galerie Air de Paris.

In January 2012 Mathias Augustyniak and Michael Amzalag were made Chevaliers des Arts et Lettres by the French Ministry of Culture. In February of 2013, M/M (Paris) received the Grammy award for Best Album Packaging for their contribution to Bjork: Biophilia.

Alexander McQueen, Balenciaga, Chloé, J.W. Anderson, Calvin Klein, Stella McCartney, A.P.C., Givenchy, Sonya Rykiel, W Magazine, V Magazine, WWD


Art + Commerce (

Silvia Sini

The Impression 250 is a hand-selected list of fashion’s leading creatives shaping the global fashion narrative today.