It seems nowadays that words leave a worse pain than sticks and stones. From harassment to bullying in real life and online, we have a real idea today of how much our words matter.
Matter”, a Spike Lee joint for Coach by the Oscar Award-winning director and
his children Satchel and Jackson Lee is an artful approach to rejecting the
words and ideas that hurt each other and hinder society as a whole. The film
stars Coach Global Menswear Ambassador Michael B. Jordan, who rides his
motorcycle to a Los Angeles desert and finds rocks at a brief stop.
words “hatred,” “evil,” “bigotry,” and “lies” on rocks, which he discards and
throws into the distance. Traveling on foot and with a map in hand, he finds
rocks with positive words “courage,” “truth,” “love,” and “dream” that he places
by an abandoned swing set.
The short film marks as the first time Lee and Jordan have worked together. The duo selected the words on the rocks that they believed best shared the film’s message. Also, Jordan placing the positive rocks on the swing set is possibly a metaphor for breaking the cycle of hatred by instilling positivity and love to children.
with the iconic Spike Lee on this short film for Coach was an inspirational
experience,” said Jordan. “Spike’s art has moved the cultural dial for decades.
I’m proud of the powerful messaging of this film and to be working alongside a
brand that cares about putting that narrative into the world as much as I do.”
added, “I’m honored to get to collaborate with Giants in their respective
fields, Michael B. Jordan and Coach. It was truly a Magical Day working,
shooting in the desert.”
Matter” represents Coach’s values of inclusion and optimism, and given Spike
Lee’s affinity for directing and producing political and social commentary
films, he was the perfect director for this short film.
continuing the conversation through videos with Satchel and Jackson Lee, artist
Whisbe and Brooklyn Nets player Spencer Dinwiddie, all of whom will share
personal stories about why words matter.