Coach Spike Lee Michael B. Jordan Film "Words Matter"

Coach

Michael B. Jordan & Spike Lee say "Words Matter"


It seems nowadays that words leave a worse pain than sticks and stones. From harassment to bullying in real life and online, we have a real idea today of how much our words matter.

“Words Matter”, a Spike Lee joint for Coach by the Oscar Award-winning director and his children Satchel and Jackson Lee is an artful approach to rejecting the words and ideas that hurt each other and hinder society as a whole. The film stars Coach Global Menswear Ambassador Michael B. Jordan, who rides his motorcycle to a Los Angeles desert and finds rocks at a brief stop.

Jordan sees words “hatred,” “evil,” “bigotry,” and “lies” on rocks, which he discards and throws into the distance. Traveling on foot and with a map in hand, he finds rocks with positive words “courage,” “truth,” “love,” and “dream” that he places by an abandoned swing set.

The short film marks as the first time Lee and Jordan have worked together. The duo selected the words on the rocks that they believed best shared the film’s message. Also, Jordan placing the positive rocks on the swing set is possibly a metaphor for breaking the cycle of hatred by instilling positivity and love to children.

“Collaborating with the iconic Spike Lee on this short film for Coach was an inspirational experience,” said Jordan. “Spike’s art has moved the cultural dial for decades. I’m proud of the powerful messaging of this film and to be working alongside a brand that cares about putting that narrative into the world as much as I do.”

Lee added, “I’m honored to get to collaborate with Giants in their respective fields, Michael B. Jordan and Coach. It was truly a Magical Day working, shooting in the desert.”

“Words Matter” represents Coach’s values of inclusion and optimism, and given Spike Lee’s affinity for directing and producing political and social commentary films, he was the perfect director for this short film.

Coach is continuing the conversation through videos with Satchel and Jackson Lee, artist Whisbe and Brooklyn Nets player Spencer Dinwiddie, all of whom will share personal stories about why words matter.


Fashion Features Writer