The brand’s latest campaign sees the consummate jet-setter visiting New Orleans for her first time. Filmed over the course of just 24 hours in December, Hadid went on a whirlwind tour of some of the historic city’s must-see spots specially recommended by Kors. Directed by Corey Tenold with a fun and down-to-earth style, the film finds Hadid chomping legendary beignets at Café du Monde, talking jazz at Preservation Hall, dancing to a big band at Funky 544, and more.
Tenold also captures the trip in a photography campaign. Much more than just stills from the film, the images possess a kind of vintage, documentarian, ephemeral charm. They feel like casual vacation photos but artistically elevated.
What feels most important about this campaign is that New Orleans is not just a set piece. While Bella Hadid is always implausibly poised and perfect, her connection with the city feels organic and respectful. New Orleans is very culturally and ethnically diverse, and its current cultural institutions are built on centuries of complex and often especially tragic history. While it could have been nice to explicitly discuss some of this progress, it is enough that the campaign embraces these wonderful places as they are without fantasizing or fetishizing. It feels like a more meaningful way to do a “destination” campaign, and we are thankful to Michael and Bella for such a lovely (virtual) getaway.
Michael Kors Creative Director | Michael Kors Art Director | Kyle Christopher Van Loo Photographer | Corey Tenold Videographer | Corey Tenold Model | Bella Hadid Hair | Glen Coco Makeup | Sam Visser
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