Review of Michael Kors X Ellesse Capsule Collection 2022 Ad Campaign by Photographer Lachlan Bailey with Talent Emily Ratajkowski, Jay Critch, Kemio, Lexi Boling, Wolftyla, Herzen Clerge, and Lucas Ucedo
Michael Kors and Ellesse hit the courts in a new campaign for their retro-sporty collaborative capsule. The campaign features photography by Lachlan Bailey.
Featuring a youthful and buzzy cast of models, musicians, and influencers led by Emily Ratajkowski, Bailey’s imagery sees the young stars chill on a tennis court after a match, drawing visual impact and chromatic rhythm out of the collection’s cohesive color scheme and 70’s sportswear-inspired design.
The collaboration and campaign forms a recognizable push for Michel Kors to up its cool-factor; we don’t see the brand work with this kind of style or these kinds of trendy young stars very often (or ever). It’s a worthy first step, although it would have been nice to see a bit of storytelling or the talents get activated in some more interesting way, rather than just having them all pose together on a tennis court.
But the focused style of the collection and campaign is undeniable, and it’s an exciting new kind of collaboration for Michael Kors, representing a smart push to court young customers. We look forward to seeing them build on this solid serve.
Photographer | Lachlan Bailey Talent | Emily Ratajkowski, Jay Critch, Kemio, Lexi Boling, Wolftyla, Herzen Clerge, and Lucas Ucedo Stylist | Mel Ottenberg
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