After 25 years of designing elegant and luxuries garments, Miguel Viera’s Men’s Fall 2019 ad campaign breaks ground once again. Our fantastic-four cast of male models are set in what could be a construction site or even a rocky terrain. The set makes the fashion and the models cool, giving them a punk and an edge mystique.
To our pleasant bewilderment, a dark photo background becomes an added element to the set. It becomes a prop, rather than being the backdrop of the shoot itself. The prop bleeds from on to off of the frame, and breaks the so-called imaginary fourth wall that separates the models from us, the viewers. We see you, Miguel Vieira.
Miguel Vieira Creative Director | Miguel Vieira Photographer | Victor Hugo Models | Daniel Jesus, Joao Dias, Gabriel Dias, Elísio Mendes Stylist | Atelier Miguel Vieira Grooming | Teresa Tribuzi