Missoni | Fall 2018 Ad Campaign

If ever there was a house that had the right to own ‘peace, love, and understanding’ it would be Missoni. Bright festive colors, bohemian chic, and relaxed fabrications with a handmade feel. It is with delight that The Impression finds Angela Missoni guiding the Fall 2018 Mission ad campaign to embrace their rightful place as owner of ‘hippie chic.’

Who better to capture that feel than photographer Harley Weir with her nostalgic sense of coloring and playful lens. That playfulness is augmented by the fine hand of Giovanni Bianco and the GB65 team. They always bring a shot of colorful sensibility to their work that is enhanced just the right amount to draw the viewer in. Bianco also uses the alluring azure of the cobalt sky to frame the collection and let’s the derails do the talking. We could of done without the addition of our pet peeve, phone wires, but alas.


Missoni Creative Director | Angela Missoni
Agency | GB65
Creative Director | Giovanni Bianco
Photographer | Harley Weir
Models | Gigi Hadid, Yassine Rahal
Stylist | Vanessa Reid