More Is More You can never have too many colors and patterns at Missoni
Missoni is known for its iconic, colorful, striped knitwear. Its visual identity is so strong and consistent, it’s instantly recognizable. Missoni is very true to its DNA and also timeless, you can wear a piece from this collection or 20 years ago and it wouldn’t look dated. So how do they keep on making and selling this very particular product after all these years? Angela Missoni is just as baffled and more than grateful: “I don’t know. I think it’s miraculous. This young lady of 88 [hugs her mother, Rosita Missoni, who started the company in 1953 with her husband Ottavio] is still Creative Director of Missoni Home and she inspires us on a daily basis.”
It is special that it’s a family business spanning three generations. And although they have an investor, they still control the creative and the business. Missoni continued, “Maybe the fact that I always shoot my arrows ahead, I’m not looking back. I take in what I think could be the new. And naturally I was very much supported by my mother and my father.” It was sweet when she profused, “I think that the two patchwork coats that came in towards the end are the best patchwork that I’ve done in my 26 years and think that my dad would have been very proud of me.”
Patchwork is a house signature, and it was even on the boots this season – because why miss an opportunity to add yet another colorful pattern to the mix? Just as in the new line of bags, you can get special silk scarves in different sizes to accessorize the strap – yet another opportunity to pattern up. This collection’s theme was graphic geometry in muted colors with some red, turquoise, and yellow. Everybody seems to be playing with proportions this season, and Missoni is no exception. While the men’s have more normal proportions, there are distorted proportions for the suiting for the women’s, with very elongated, voluminous and oversized outerwear over a skinny and fine silhouette underneath, courtesy of body-conscious dresses and leggings. There were easy kimonos and roomy pants tucked into boots, three-quarter length blazers, bags with super long straps, and oversized berets. The menswear had a spirit of Miles Davis in the sparkle, in the metallics, in certain jackets, the blouson, certain volumes. Strangely enough, seeing all these patterns on patterns on patterns isn’t overkill, it rather leaves you wanting more. Guess that’s the answer to Missoni’s success.