Missoni has woven its tapestry tighter in New York for the holiday season unveiling its new flagship boutique at 676 Madison Avenue.
The store concept is the result of the ongoing collaboration between Angela Missoni and Spanish architect, Patricia Urquiola. The over 3800 square foot space plays on the brand’s iconic elements, artfully channeling the moods of the urban surrounds with surprising details that recall the intricacies of Missoni’s imaginative motifs: made from recycled materials, texturized resin walls juxtapose the unique Celosia brick walls throughout; open ceilings expose colorful crisscrossing pipework; eco-friendly cement Silipol flooring was customized to create a worn vintage effect, chevron fabric wallpapers adorn several vertical surfaces. The frosted rose-and-bronze tinted mirrors, lacquered metals, and shimmering metallic paints amplify the ethereal feeling of the space as they unfold into fluid dégradés of transitioning hues, evoking the majesty of a multicolored sunset.
In addition, grey oak wood, bespoke area rugs in powdery single-tones with bas-relief patterns, retro-futuristic display cases with iridescent powder-coated aluminum finishes and the amber hues of copper structures co-mingle throughout the space, creating a harmonious patchwork of emotion and movement: a whimsical environment of gentle ebbs and flows.
“As soon as I saw this new location for our NY store, I envisioned the opportunity to create an environment that is bold, modern and innovative,” says Missoni Chairman and Creative Director, Angela Missoni.
The space is filled with eye-catching details that are luxurious but also unexpected – like the colorful ceiling pipework. It’s exactly what I imagined when I first entered the space – a jewel-box of eclectic style, and very Missoni. Patricia Urquiola has been able to make my dream come true – not only she is a huge talent, but she understands the Missoni DNA and how to bring it to life.
– Angela Missoni, Chairman and Creative Director
“Opening a flagship in the heart of Madison is a key pillar of our global retail development,” declares Missoni Vice Chairman, Michele Norsa. “New York is where east meets west and home of a constantly evolving customer culture.”
Location 676 Madison Avenue New York, NY 10065
WHERE FASHION GETS CREATIVE
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