More Joy Fall 2021 Ad Campaign

Christopher Kane More Joy

Fall 2021 Ad Campaign

Review of Christopher Kane More Joy Fall 2021 Ad Campaign by Christopher and Tammy Kane with Photographer Sarah Stedeford

Christopher Kane celebrates its More Joy line with a Fall 2021 campaign that features real style and real positivity.

For this season’s More Joy campaign, Christopher and Tammy Kane street cast 19 models from in and around London, and asked each model to choose a piece from the collection to complement their own style. Photographer Sarah Stedeford took their portraits, and cinematographer Ebba Hult captured some of their thoughts on video.

The results are a series of photographic portraits that feel honest, candid, and effortlessly stylish. The street-casting approach is a smart way to reflect the simple optimism and accessibility of the More Joy line, emphasizing its visual ability to incorporate into any wardrobe, and the universal positivity of its mantra. After all, everybody could use a little more joy.

Christopher Kane Creative Directors | Christopher and Tammy Kane
Photographer | Sarah Stedeford
Cinematographer | Ebba Hult


Senior Fashion Writer | The Impression
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