Only a short 30 minute cab ride separates Moschino’s Soho location from its new long-term pop-up boutique on Madison Avenue. Referring to the space as a pop-up feels a bit ludicrous, considering it’s span of 1,000 square feet.
Jeremy Scott and Moschino have always been known to have embraceable and playful natures, with more than a touch of sex appeal of course. Moschino has made sure to stay true to their nature with their new location. Each of the eight floor-to-ceiling windows of the boutique are filled with one letter of the brand “Moschino.” In tribute to New York City’s skyline, the letters change color. Neon lights are also interpreted inside of the boutique, with the brand’s lettering hanging from the ceiling in glass.
Finally, the snuggly Moschino teddy bear gives Yogi Bear, Smokey Bear and the Care Bears a run for their monies. The interior of the pop-up is centered around the life-size Moschino teddy bear.
Check out the classic Moschino “Teddy Sneakers” among ready-to-wear pieces from the Menswear Fall and Womenswear Pre-Fall 2019 “Rome” and Womenswear Fall 2019 “Gameshow” collection on 635 Madison Avenue at the northeast corner of East 59th Street.