Scary Movie Massimo Giorgetti continued his collaboration with Italian horror flick director Dario Argento for his women’s MSGN collection
For various reasons, fashion brands have been trending towards combining their men’s and women’s shows – reasons cited range from budgets, logistics, fashion industry travel-weary and ease (though just as many would say it’s harder to combine than not. And certainly not workable with different creative directors for each collection). But when they do keep them separate, one thing that emerges is that themes and inspirations continue from the men’s show into the women’s show (Even with sets such as Prada that only changed the window dressing.) For that reason, Massimo Giorgetti’s Fall 2020 women’s show continued in the same macabre vein inspired by his collaboration with spooky 70s Italian film director Dario Argento.
For his women’s collection, he set out to keep the audience on edge by playing a creepy song about witches “entering into a Dario Argento film where every excess makes terrifying sense” according to show notes which also made perfect sense to explain his more-is-more approach to the line-up. Accessories – scarves, gloves, hosiery, jewelry, etc. were piled on each look. In some respects, it had that kooky chic a la Grey Gardens which is another kind of horror story.
He teetered between child-like doll dresses and touches like bobby socks to sassy women carrying feather boas, fur stoles and donning asymmetrical wraps. “Salt and pepper” tweed coats were paired with prim ruffle-neck blouses or tweed oversized jackets with school-girl shirts and sweaters and gold sequin skirt.
The sweeter side of things showed up in a beautiful butterfly appliqué jacket and he made a strong case for the sleeveless long overcoat. Mixed pattern scarf prints made for pretty day dresses. Sequin gold, silver, and hot pink metallic gowns. But even pretty lace Victorian dresses revealed one of the many prints in the collection that just as the men’s outing, referred back to the posters of Argento’s classic film such as Suspira, Deep Red, Phenomena, The Cat O’Nines Tail for example. One, in particular, featured a close up of a women’s eyes with a terrified expression. If a suspenseful mood was the goal, it worked. Guests leaving felt like they just came from a scary movie.