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Mulberry

Spring 2022 Ad Campaign

Review of Mulberry Spring 2022 Ad Campaign by Creative Director Johnny Coca with Photographer Francesco Nazardo with models Ana Elisa Brito, Annie Tice

Mulberry shares a vibrant new Spring 2022 campaign for its Lily bag, featuring photography by Francesca Nazardo and styling by Alexandra Carl.

Nazardo’s simple yet bold and bright portraiture pits her models against joyfully colorful gradient backgrounds. Meanwhile, the styling draws largely from trendy pieces among Gen-Z crowds – one-armed boleros, cut-out crop tops, sheer flare pants – which shows versatile and perhaps unexpected outfit possibilities for the more classic and traditional bag design, as well as potentially drawing younger customers to the brand.

Mulberry

Creative Director | Johnny Coca
Photographer | Francesco Nazardo
Models | Ana Elisa Brito, Annie Tice
Stylist | Alexandra Carl
Hair | Takuya Uchiyama
Casting Director | Troy Fearn
Set Designer | Afra Zamara