My Burberry

Fragrance Summer 2019 Ad Campaign by Inez & Vinoodh


Burberry and Inez & Vinoodh know how to make something look good, whether it’s a classic check scarf or a bottle of perfume. With the help of beloved actress Lily James, Burberry is ensuring that fragrance is never an afterthought. In a promotional ad campaign for My Burberry Blush, the luxury brand is clearly portraying both the chic and classy experiences that come alongside a bottle of their best fragrance.

Known for her work in Cinderella, Bady Driver, Mamma Mia 2, and Yesterday, Lily James is on top of the world, and right beside her, every step of the way, is this sought-after perfume. Under Creative Director Riccardo Tisci, the film perfectly encaptures this feeling. James’ beauty and grace, featured in front of a stylish European mansion, is a great way to complement the allure of My Burberry Blush. Hues of classic beige and neutral are complementary to the pale pink bottle, making the film all the more aesthetically pleasing.

Despite the simplicity of this video, there is no lacking in its elegance. Both Lily James and Burberry have a long and bright future ahead of them, and we don’t doubt their success will continue for years to come, with lovely scents in no short supply.

Burberry Creative Director | Riccardo Tisci
Photographer | Inez & Vinoodh
Talent | Lily James
Stylist | Max Pearmain
Hair | Malcolm Edwards
Makeup | Aaron Demey