Naomi Osaka x Levi's 2022 Ad Campaign photo

Naomi Osaka X Levi’s

Summer 2022 Ad Campaign

Review of Naomi Osaka x Levi’s Summer 2022 Limited Edition Collection Ad Campaign by Photographer Zoey Grossman with Talent Naomi Osaka

Levi’s and Naomi Osaka announce their second collaboration with an effortlessly cool campaign for Summer 2022.

Following on the success of last year’s collaboration between Levi’s and tennis star, activist, and style icon Naomi Osaka, the new capsule brings exaggerated volume and a subtle sense of flower power across five denim pieces based on original sketches by Osaka.

I wanted to keep this collection fun and playful, and also include some pieces for everyone. I was trying to bring some light-heartedness with this collection as a reminder for us all to enjoy the life we’re living and not take things too seriously. Best of all, these pieces all make me feel super confident and comfortable because they’re all so flattering and fun to wear.”

– Naomi Osaka

The capsule is celebrated in a simple campaign starring Osaka herself and captured by photographer Zoey Grossman. While functioning as a simple showcase of the limitlessly styleable denim fits, the main impact of the imagery comes from the star’s cool, calm, and confident personality.

Photographer | Zoey Grossman
Talent | Naomi Osaka
Stylist | Jason Rembert
Hair | Marty Harper
Makeup | Sir John