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Neil Barrett has always been aware of the power of lightning as season-after-season he and his Milan based design team hit with such impact that they leave the audience thunderstruck.

Giovanni Bianco of GB65 took like Ben Franklin to a kite this season, looking to capture a bit of that lightning and place it in a few bottles. To do so he enlisted photographer Dario Catellani and stylist Katy England to produce a calm that he could juxtapose with a storm. The result is one of the best looking ads from fall for men’s.

The Impression is hoping lightning strikes twice as the house moves forward for spring and Barrett gathers the storm chasers once again to give the campaign a jolt.

 

Neil Barrett Creative Director | Neil Barrett
Agency | GB65
Creative Director | Giovanni Bianco
Photographer | Dario Catellani c/o CLM
Talent | Callum Stoddart, Moises Campelo and Amandine Renard
Stylist | Katy England
Hair | Gary Gill
Makeup | Michiko Ikeda

Casting Director | AM Casting / Noah Shelley