Neiman Marcus

"Looking Forward, Forward Looking" Spring 2022 Ad Campaign

Review of Neiman Marcus Spring 2022 “Looking Forward, Forward Looking” Ad Campaign by Creative Director of Agency The Mill with Photographer Emma Tempest with models Mayowa Nicholas, Krini Hernandez, Yumi Lambert, Hsu Chen, Isabelle Schilling, Lucas Cristiano, Liam Kelly

The Neiman Marcus spring campaign is appropriately titled Looking Forward, Forward Looking. The digitally-led campaign features a series of multi-media content, evoking the theme of hope– illustrating the anticipation of a season filled with occasions worth celebrating and new adventures.

Neiman Marcus kicks off its spring campaign storytelling with The Art of Fashion men’s and women’s videos. Directed by the Neiman Marcus in-house team, The films juxtapose flowing silver materials depicting a sense of progress and mirror backgrounds evoking angles of discovery against the dry scenery to evoke a decidedly modern mood. Shot in the otherworldly Mojave Desert on the idyllic Bristol Lake, the setting served as the perfect backdrop with crystal-clear water and dry sandy flats. The campaign includes more than ten new and emerging brands as part of the impressive 267 brands featured.

We heard that many of our customers are ready to embrace spring and the fashion that comes with it, and we also saw many designers show collections on the runway that captured a sense of joy and optimism,”

– Lana Todorovich, President and Chief Merchandising Officer, Neiman Marcus

In March, Neiman Marcus will unveil its spring issue of The Book. Photographed by Emma Tempest, the covers feature looks from design houses Peter Do and Casablanca, both capturing a hopeful sense of forward movement. Exclusive content includes a Q&A with Olivier Rousteing of Balmain, discussing the brand’s optimism for the season and the “New French Style” that influences the forthcoming collection. And Neiman Marcus Fashion and Lifestyle Director Lisa Aiken and Neiman Marcus and Bergdorf Goodman Men’s Fashion Director Bruce Pask share the season’s hit list of essentials and provide elevated styling tips for spring.

Neiman Marcus Creative Director | Pamela Libonati & Robert Sesser
Creative Director | Pamela Libonati & Robert Sesser
Director/Editor | Ernest Martin
Photographer | Emma Tempest
Models | Mayowa Nicholas, Krini Hernandez, Yumi Lambert, Hsu Chen, Isabelle Schilling, Lucas Cristiano, Liam Kelly
Location | Mojave Desert, Bristol Lake (Amboy, California)

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