Review of Noon by Noor Spring 2021 Ad Campaign by Photographer Mateusz Stefanowski with models Cynthia Abdulahi & Maya Matuszewska
Noon by Noor takes to the desert with a beautiful Spring 2021 campaign featuring photography by Mateusz Stefanowski.
With relaxed, flowing silhouettes realized in visibly soft fabrics – chiffon, cotton, and organza – the collection has ease at its heart. With a beautiful range of colors, and select styles getting the label’s signature “Mini” treatment for adorable mom-and-daughter matchability, the dresses feel like a canvas for expression and identity.
Stefanowski’s campaign imagery expresses this character through beautiful contrasts.
Though achingly beautiful, the hostility of the desert landscape feels opposite to the motherly comfort of the collection.
Before this background of barren beauty, the dresses’ lovely silhouettes and rich colors come to life.
Noon by Noor is founded and led by two cousins, and this new campaign feels like a lovely showcase of the label’s enduring principle of family and sisterhood. With delicate beauty, it is a fitting ode to the necessity of togetherness on the journey through life.
Noon by Noor Creative Director | Shaikha Noor Al Khalifa & Shaikha Haya Al Khalifa Photographer | Mateusz Stefanowski Models | Cynthia Abdulahi, Maya Matuszewska Stylist | Kawa H Pour Makeup | Manuel Losada
WHERE FASHION GETS CREATIVE
Press ESC to close
To continue reading this article join today
Stay Inspired. Stay Informed. Stay Elevated.
Membership gives you full access to Industry Analysis & Creative you won’t find anywhere else
Unlimited Access to TheImpression.com
The Impression Daily Newsletter & Breaking News Emails
Exclusive Interviews With Fashion's Leading Creatives
Access to the Largest Collection of Branded Fashion Films
Access to the Largest Runway Coverage
Most Comprehensive Collection of Fashion Street Style Images