Noon by Noor Spring 2021 Ad Campaign Photos

Noon by Noor

Spring 2021 Ad Campaign

Review of Noon by Noor Spring 2021 Ad Campaign by Photographer Mateusz Stefanowski with models Cynthia Abdulahi & Maya Matuszewska

Noon by Noor takes to the desert with a beautiful Spring 2021 campaign featuring photography by Mateusz Stefanowski.

With relaxed, flowing silhouettes realized in visibly soft fabrics – chiffon, cotton, and organza – the collection has ease at its heart. With a beautiful range of colors, and select styles getting the label’s signature “Mini” treatment for adorable mom-and-daughter matchability, the dresses feel like a canvas for expression and identity.

Stefanowski’s campaign imagery expresses this character through beautiful contrasts.

Though achingly beautiful, the hostility of the desert landscape feels opposite to the motherly comfort of the collection.

Before this background of barren beauty, the dresses’ lovely silhouettes and rich colors come to life.

Noon by Noor is founded and led by two cousins, and this new campaign feels like a lovely showcase of the label’s enduring principle of family and sisterhood. With delicate beauty, it is a fitting ode to the necessity of togetherness on the journey through life.

Noon by Noor Spring 2021 Ad Campaign Photos
Noon by Noor Spring 2021 Ad Campaign Photos

Noon by Noor Creative Director | Shaikha Noor Al Khalifa & Shaikha Haya Al Khalifa
Photographer | Mateusz Stefanowski
Models | Cynthia Abdulahi, Maya Matuszewska
Stylist | Kawa H Pour
Makeup | Manuel Losada