Olivier Rousteing Launches Balmain x Maluma Collaboration
Rousteing And Maluma Release A Limited Collection They Originally Designed Together For The Musician’s World Tour
Balmain’s Olivier Rousteing has teamed up with Colombian singer and rapper Maluma for a special Balmain collaborative capsule. The pair first worked together when Rousteing designed a one-of-a-kind look, inspired by throwback Miami style, for Maluma’s appearance at the MTV Video Music Awards. After the success of that partnership, the pair decided to push the collaboration further, and Rousteing designed looks for Maluma’s upcoming world tour. Those plans were sidetracked by the global pandemic however, so the pair decided instead to release the collection as a limited-edition capsule.
Maluma actually worked closely with Rousteing in creating the designs, a street-ready yet refined mix that pulses with Caribbean energy. The centerpiece of the collection is a pair of one-of-a-kind Balmain-Maluma sneakers.
It’s been one of my goals to work with a respected fashion house on a collection, but this journey was more exciting, as Olivier pushed me to design with him and sketch looks that I personally will wear off the stage and showcase high couture with a bit of Papi Juancho. This process was exciting as I have always dreamt to design one day, and I was happy to have a friend like Olivier let me express creatively through fashion.
Maluma and Rousteing have also put together a special playlist of the music they were listening to while working together, and that inspired and reflected their designs. The playlist will be released on Apple Music in tandem with the release of the collection on April 12th.
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