Onitsuka Tiger Opens London Flagship

Onitsuka Tiger has announced the opening of the Onitsuka Tiger Regent Street, London Flagship, the Japanese brand’s largest store ever at 249-251 Regent Street, known as one of the world’s most prestigious shopping streets, on May 28, 2021. 

This London Flagship is the first store in the world to offer the entire Onitsuka Tiger lineup in a single establishment, from the contemporary and heritage collections to the NIPPON MADE series as well as the luxury THE ONITSUKA line.

The space has been designed to resemble a brand art gallery where customers can fully enjoy the world of Onitsuka Tiger. The 9,300 square feet (approx. 864 square meters) store, which consists of two floors, has a spacious and massive marble interior with all the collections on the ground floor. A showroom and gallery space in the basement will be used to support local creators and global artists and provide a variety of experiences that connect the brand with London culture.

At the center of the ground floor area is a marble shoe wall, featuring three types of stone with different expressions and a design that looks as if it were carved out of stone placed as a symbolic presence.

In addition, there is a luminous pillar that penetrates from the basement to the ceiling on the ground floor, seen to the left of the main entrance, which is composed of a spiral of two colors of light, embodying the brand’s philosophy to fuse heritage with innovation.

To commemorate the store opening, a capsule collection with special models of Onitsuka Tiger products was launched on May 28, 2021. The graphics used in these limited-edition models are original designs that combine the brand’s iconic tiger pattern with a color scheme inspired by the London Underground map. A total of five products, including short-and long-sleeve T-shirts, shoes, and socks, can be purchased on the Onitsuka Tiger e-commerce site, in addition to this flagship store.