Ottolinger’s Spring 2020 ad campaign was lensed by Marc Asekhame and styled by Ursina Gysi during an extended trip to Lagos, Nigeria. The idea for the campaign emerged when Gysi told Ottolinger’s designers Christa Bösch and Cosima Gadient about travels she was planning with Asekhame; given access to Ottolinger’s newest collection and creative freedom to shoot the campaign as a reflection of their travel experience, we are graced with images of tropical drinks, a colourful beach, and a cushy hotel room reminiscent of myriad warm-weather holiday destinations (pre-coronavirus of course). Whether lounging with a cocktail in a cinder-block courtyard, or on a balcony watching the luminous sunset, model Olabisi Olaniyan seems to be having a fabulous time and looks fetching in a gingham top and asymmetrical suit dresses. Details such as a hand-woven basket, glass-block windows, and a run-down factory ground the photos in the uniqueness of place, creating an ambiance specific to Lagos that makes the campaign feel special and one-of-a-kind.
Ottolinger Creative Directors | Christa Bösch and Cosima Gadient Photographer | Marc Asekhame Model | Olabisi Olaniyan Stylist | Ursina Gysi Location | Lagos, Nigeria
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