Paco Rabanne Debuts Global Flagship on Avenue Montaigne in Paris
Paco Rabanne will unveil the opening of the Maison’s flagship at 39 Avenue Montaigne. The 153-square-metre space will combine the sleek layout of a contemporary retail space with the tactile materiality of a residence.
The flagship occupies the ground level of one of the two Paco Rabanne Paris offices – a strategic location at a prestigious corner that has been historically associated with high fashion. This space operates as a physical framework that is complementary to the direct-to-consumer experience online and our just-opened luxury Tmall luxury Pavillion online, to sustain the business growth (+200% in 2019 versus 2018, +20% in 2021 versus 2019)
Conceived and constructed internally as a collaborative project, the design is deliberately immersive. Newly transposing the codes of a brand that innovates through radical craft, the Maison will continue to project a youthful yet sophisticated dynamism. This will also be a place to debut various Paco Rabanne capsule collections, activations and exclusives, such the iconic 1969 bag spray-painted to celebrate the opening. A space will be dedicated to savoir-faire and the transmission of the Maison’s history, with rotating displays ranging from heritage pieces to the more recent archives of Julien Dossena. Elsewhere, design elements will reinforce a contemporary vision, whether the windows framed in rough-hewn concrete that meld exterior and interior views, to a mirrored fixture that transforms into an immersive visual display cube.
We are thrilled to debut a global flagship in the heart of Paris that expresses our brand universe. As we expand further with our direct-to-consumer strategy, it is equally important to propose a physical environment to experience our latest collections, capsules and iconic collections. This will further complement our online business, which currently represents 60 percent of sales.”
– Bastien Daguzan, CEO
The store’s centrepiece comprises a custom island in pale resin and striated marble by award-winning Dutch designer Sabine Marcelis, whose sensitivity to form, material and workmanship yields a functional, elegant piece with sculptural impact. An independent designer based in Rotterdam, she was awarded the 2020 Designer of the Year by Wallpaper* among other distinctions.
We are delighted to open our Paco Rabanne flagship on Avenue Montaigne. It’s a beautiful opportunity to interact directly and physically with our community in a space where they can experience the brand expression and its values in full extension.”
– Julien Dossena
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