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PHILIPP PLEIN Spring 2016 Ad Campaign by Steven Klein

For Spring 2016, Italian design house Philipp Plein has enlisted brother and sister duo, Lucky Blue and Pyper America Smith, for their latest campaign.

Photographer Steven Klein revisits his futuristic group shots he cultivated in the mid 2000’s for Dolce & Gabbana, adding a techno-marine hue here. The Smiths are joined by fellow models Ajak Deng and Hailey Baldwin, and all make excellent use of the campaign’s accessories, which is no small feat for a house that has made a name for itself on their ready-to-wear.

Kudos to the house for focusing on the future and remaining distinctive to their voice. Philipp Plein’s runway shows have always embraced imagination, featuring everything from apocalyptic burning cars to jet ski performances. Likewise, their ad campaigns have always marched to their own drum and, with every passing season, they have upped their sophistication level.


Photographer | Steven Klein
Models |  Ajak Deng, Hailey Baldwin, Lucky Blue Smith, Pyper America Smith