Pinko

Fall 2019 Ad Campaign by Riccardo Ruini & Mert & Marcus


Fierce and ferocity spirit hangs from the London sky in Pinko’s fall 2019 ad campaign. Top model Madison Headrick is brilliantly captured by the acclaimed duo Mert Alas and Marcus Piggott as she exemplifies the authentic spirit of the Pinko woman.

Mert Alas and Marcus Piggott seem to have mastered how to vibrate energy and determination within the campaign as it celebrates the strength in femininity. Fierce looks and poses are complimented by the iconic location of the bright red Lightship 93. Red is a color of strength and confidence. The use of this location’s atmosphere translates to a silhouette of audacious and strong femininity in the Pinko campaign. 

Creative director Riccardo Ruini advertises boldness as the image for the true Pinko woman. This vibrant ad campaign captures the eye of the brand and the modern, independent woman. 

Agency | Riccardo Ruini Studio
Creative Director | Riccardo Ruini
Photographer | Mert Alas & Marcus Piggott
Model | Madison Headrick
Stylist | Vanessa Reid
Hair | Andrea Martinelli
Makeup | Anne Sophie Costa