Pinko Spring 2020 Fashion Ad Campaign Lily Aldridge Photos

Pinko

Spring 2020 Ad Campaign


Pinko takes a trip to the wild, wild West in their Spring 2020 Ad Campaign. The two films and numerous photographs capture the fun-loving essence of the brand, beautifully shot by Mert Alas and Marcus Piggot and under the creative direction of Riccardo Ruini and his studio.

Starring Supermodel Lily Aldridge, the fashion house makes the bold move of bringing glamour to the typically rough and rowdy culture of the southwest. Bullriding, cowboy motifs, and eye-catching western accessories fill the screen as Aldridge masterfully models the stunning new designs. Ruini’s risk-taking proves successful as each image and video brings even more excitement about the upcoming release. The house exceeds any expectations through the stark contrast, yet pleasing combination, of glitter and giddy-ups!

Clearly, nobody can help but laugh and appreciate a shot of a flawless model riding a mechanical bull.

Pinko Spring 2020 Fashion Ad Campaign Lily Aldridge Photos
Pinko Spring 2020 Fashion Ad Campaign Lily Aldridge Photos

Agency | Riccardo Ruini Studio
Creative Director | Riccardo Ruini
Photographer/Video | Mert Alas & Marcus Piggot
Model | Lily Aldridge
Stylist | Vanessa Reid
Hair | Andrea Martinelli
Makeup | Anne Sophie Costa
Casting Director | Simone Schofer
Set Designer | Gary Card