Pinko takes a trip to the wild, wild West in their Spring 2020 Ad Campaign. The two films and numerous photographs capture the fun-loving essence of the brand, beautifully shot by Mert Alas and Marcus Piggot and under the creative direction of Riccardo Ruini and his studio.
Starring Supermodel Lily Aldridge, the fashion house makes the bold move of bringing glamour to the typically rough and rowdy culture of the southwest. Bullriding, cowboy motifs, and eye-catching western accessories fill the screen as Aldridge masterfully models the stunning new designs. Ruini’s risk-taking proves successful as each image and video brings even more excitement about the upcoming release. The house exceeds any expectations through the stark contrast, yet pleasing combination, of glitter and giddy-ups!
Clearly, nobody can help but laugh and appreciate a shot of a flawless model riding a mechanical bull.
Agency | Riccardo Ruini Studio Creative Director | Riccardo Ruini Photographer/Video | Mert Alas & Marcus Piggot Model | Lily Aldridge Stylist | Vanessa Reid Hair | Andrea Martinelli Makeup | Anne Sophie Costa Casting Director | Simone Schofer Set Designer | Gary Card