Pinko Spring 2022 Ad campaign


Spring 2022 Ad Campaign

Review of Pinko Spring 2022 Ad Campaign by Creative Director Riccardo Ruini with Photographer Brianna Capozzi with model Irina Shayk

Irina Shayk is larger than life in a dreamy and mirage-like new campaign for Pinko. The Spring 2022 campaign features creative direction from Riccardo Ruini with photographer Brianna Capozzi capturing the iconic model.

The campaign combines digital production and amazingly detailed diorama artwork by set designer Peter Klein to create the setting of a dreamy and dusty desert town in miniature. Fiercely dressed in the collection’s animal-print numbers, Shayk towers over this scene like a sexy giantess: she leans against a roadside diner, dips a finger into the motel pool, blocks traffic on the two-lane highway. In a fun meta-moment, she dwarfs a billboard that has her own image, posing in this very campaign, plastered across it.

While the concept is playful and silly, there is a sincere attention to the lighting and coloration of the imagery – particularly the gorgeously shifting gradients of the desert sky – that makes them quite beautiful.

Matching a brilliant and unique visual concept with gorgeous image production and the kind of big-cat energy that only a supermodel could summon, the campaign is an intoxicating vision of larger-than-life femininity and power.

Agency | Riccardo Ruini Studio
Creative Director | Riccardo Ruini
Photographer | Brianna Capozzi
Model | Irina Shayk
Set Designer | Peter Klein
Stylist | Vittoria Cerciello
Hair | Hos Hounkpatin
Makeup | Tatyana Makarova
Manicurist | Honey

Stay up to date on news, analysis, real-time runway coverage, campaigns, trends, store design and more. Join our newsletter today.

Newsletter sent Mon - Fri 1:30 AM EST