Pitti Uomo To Celebrate 30 Years of Men's Fashion

Pitti Uomo to celebrate 30 years of men’s

Raf Simons, Neil Barrett, Versace, Rick Owens and more to be featured in 30 Years of Men's Fashion Exhibition

The countdown to Pitti Uomo 96 has begun. The menswear trade fair recently announced Givenchy as guest designer for its upcoming edition this June, and today announced Romanzo Breve di Moda MaschileA Short Novel on Men’s Fashion, a new exhibit opening on June 10, 2019 at Palazzo Pitti Museum of Costume and Fashion.

Romanzo Breve di Moda Maschile will chronicle thirty years of menswear from 1989 to 2019 as seen through Pitti Uomo. The Olivier Saillard-curared exhibit explores menswear’s history and evolution, international contemporary fashion and entrepreneurs and the work of guest designers in relation to Made in Italy.

Romeo Gigli – 1989

About 150 brands will be on display on the pages of an oversized book including Valentino, Raf Simons, Jean Paul Gaultier, Martin Margiela, Neil Barrett, Rick Owens, Giorgio Armani, Z Zegna, Yohji Yamamoto, JW Anderson, Vivienne Westwood, Craig Green, and Stone Island among others, and garments from thirty specific labels that best represent key points of the fair and menswear’s evolution will also be on display.

“Many of the men, but also the women, who transformed men’s clothing into creative works have passed through Florence,” said curator Olivier Saillard.

In constantly changing settings, classic or bold, and hand-in-hand with the city of Florence and its prestigious locations, these creators of fashion were able to conceive the most over-the-top fashion shows to best serve their collections.

– Olivier Saillard

Romanzo Breve di Moda Maschile is part celebration and part education in a way that only Pitti Uomo could do. The trade fair has benefitted from being a central location for global fashion players to assemble, which explains its varied collection of global brands showing at the exhibit from Pierre Cardin to Cottweiler and Veronique Branquinho to Undercover. The exhibit will chronicle the growth of menswear, as well as the growth of the trade fair and how it has contributed to the industry.

Fumito Ganryu – SS 2019

While Romanzo will run through September 29, 2019, the exhibit will live on in book format after its final showing. The book, which is designed by Studio Lanthal, will be published and distributed worldwide by Marsilio Editore, and will feature pieces by Saillard, Angelo Flaccavento, Antonio Mancinelli, Frédéric Martin-Bernard, Serena Tibaldi and Suzy Menkes, commentary by Giorgia Cantarini and photography by Astra Marina Cabras.

Vivienne Westwood – SS 1991 

Designers involved in the project include: 
032C, Haider Ackermann, Alanui, JW Anderson, Giorgio Armani, Arrivo / Camo, Alberto Aspesi, Baracuta, Barbour, Neil Barrett, Bed JW Ford, Hugo Boss, Vittorio Branchizio, Veronique Branquinho, Thom Browne, Brooks Brothers, Marcelo Burlon, Pierre Cardin, Roberto Cavalli, Nino Cerruti, Tim Coppens, Corneliani, Costume National, Cottweiler, Brunello Cucinelli, Federico Curradi, Diesel, Diesel Black Gold, Dolce & Gabbana, Eastpack, Salvatore Ferragamo, Gianfranco Ferré, Fumito Ganryu, Jean Paul Gautier, Romeo Gigli, Gosha Rubchinskyi, Craig Green, Herno, Andrea Incontri, Juun J, K-Way, Kenzo, Adam Kimmel, Kiton, Kolor, Yoshio Kubo, Lardini, M1992, Magliano, Maison Kitsuné, Martin Margiela, Marni, Antonio Marras, Missoni, Moschino, MSGM, Napapijri, Off-White, Orlebar Brown, Rick Owens, Andrea Pompilio, Fausto Puglisi, Fabio Quaranta, Stefano Ricci, Jil Sander, Sansovino, Ermanno Scervino, Scott Sternberg, Raf Simons, Paul Smith, Stone Island, Sulvam, TakahiroMiyashitaTheSoloist, Trussardi, Undercover, Valentino, Dries Van Noten, Lucio Vanotti, Vans, Versace, Visvim, Carlo Volpi, Vivienne Westwood, White Mountaneering, Woolrich, Yohji Yamamoto, Zegna.

1989-2019: Thirty years of menswear as seen by Pitti Uomo
Florence – Palazzo Pitti
(Sale della galleria del Costume, Sale Contini Bonacossi)
11 June – 29 September 2019

A project by
Fondazione Pitti Immagine Discovery

conceived and curated by
Olivier Saillard

in cooperation with
Caterina Chiarelli
e Simonella Condemi

promoted by
Centro di Firenze per la Moda Italiana
Pitti Immagine

with special support from
Italian Ministry of Economic Development
ITA-Italian Trade Agency
and The Italian Ministry of Cultural Heritage and Activities 

supported by
Fondazione Cassa di Risparmio

Photo credit
Astra Marina Cabras