Pitti Uomo n° 94, the premier international menswear trade fair, kicks off its biggest show to date on June 12th in Florence, with new activations, designer showcases and events across the city.
Much like the recent Pitti Uomo shows, the upcoming 94th edition will feature guest designer runway shows, will celebrate brand anniversaries and will hold dedicated showcases for fashion labels from particular countries and regions, but this season is special for it does not overlap with other fashion weeks. In past years, attendees had to decide whether to stay in London over heading to Florence or leave Florence early to get to Milan, but the schedules this season should allow for attendees to catch their breath.
There are many reasons why the menswear community stops in Florence for Pitti Uomo amidst the fashion weeks, the most important reason being the assortment of designers and brands that show at Pitti Uomo. Past shows has seen the likes of Off-White, Undercover, Kenzo, Kolor, Gosha Rubchinskiy and Tim Coppens hold runway shows as guest designers, and this season London-born Craig Green will serve as guest designer alongside Roberto Cavalli, which is showing its first menswear collection under Paul Surridge.
Fumito Ganryu, who will present his independent label at the show, will join Craig Green and Roberto Cavalli as a guest designer for the Designer Project. The Japanese designer parted ways with Comme des Garçons in 2017 and will unveil a new philosophy of modern and conceptual casualwear at Pitti Uomo.
In addition, the biannual trade fair is highlighting Scandiavian labels such as Filippa K, Whyred, Uniforms For The Dedicated and others with a special activation, as well as up-and-coming Georgian brands, including Aznauri, Situationist, Tatuna Nikolaishvili and others that are buzzing following the recent and exciting Mercedes Benz Fashion Week Tbilisi.
Finally, Ermenegildo Zegna will launch a new beachwear project at the show, Band of Outsiders will stage its first presentation on the Pitti Uomo schedule, and Lardini and Herno will celebrate 40 years and 70 years, respectively, at the show.
Pitti Uomo is also supporting several offsite events and launches, including the launch of the new COS menswear capsule collection “Soma”, a runway showcase by Birkenstock, the launch of the first Moncler Genius collection, 7 Moncler Fragment Hiroshi Fujiwara, and the opening of two new rooms at the Gucci Garden.
COS is supporting the launch of its men’s capsule collection with a special event with British choreographer Wayne McGregor, and Moncler is hosting a live music event with Hiroshi Fujiwara to launch the first Moncler Genius collection. Also, Birkenstock will take over the historic Giardini Torrigiani for a runway showcase and party and the Archivi space for a foot treatment suite and outdoor bar.
Pitti Uomo takes over the week of June 12-15 and will be unobstructed compared to past seasons, making the upcoming 94th edition much more special.