Ports 1961

Fall 2020 Ad Campaign

Ports 1961 continue their revolution of the cover girl. The team behind the Fall 2020 womenswear campaign features an all-star lineup, including Fabien Baron and Steven Meisel, who work together beautifully to realize a progressive take on retro inspiration.

The new campaign further explores the theme of Spring 2020, which drew inspiration from 80’s fashion and beauty magazines, particularly Vogue. While Meisel’s last set of cover portraits featured headshots with an emphasis on bright colors and big hair, the covers of Fall 2020 bring a somewhat more subdued color scheme and feature full-length body shots. The latter feels like a smart choice which gives a stronger presence both to the designs themselves and to the personalities of models Mona Tougaard, Felice Noordhoff, Signe Veiteberg, Sara Choi, and Sacha Quenby.

Inspired by the clash of the French bourgeois wardrobe and the avant-garde anarchy of Japanese design, the looks featured in the campaign mix classically feminine — pleated polka dot dress, bold red evening— with masculine inspired shapes— the black suit, military cape and artisanal trench.

This combination of traditional and progressive is also built into the campaign itself. In the past eras of fashion and fashion journalism to which it refers, the incredibly vast majority of the faces we would see were white. While there is still a lot to be done today, we have come a long way, and the diversity beautifully embodied by this campaign feels both like a celebration of what has been accomplished and an inspirational message to keep working.

Artistic Director | Karl Templer
Creative Director | Fabien Baron
Photographer | Steven Meisel 
Agency | Baron & Baron
Models | Mona Tougaard, Signe Veiteberg, Sora Choi, Felice Noordhoff, Sacha Quenby 
Hair | Guido Palau
Makeup | Pat McGrath
Casting Director | Piergiorgio Del Moro 
Production | North Six
Post Production | Baron & Baron Studio