Prada’s Spring 2018 365 Campaign, ‘In the Cities,’ launches in the fast lane, it’s latest accessories campaign congruent to the pace of Los Angeles city life. The brand brings us through a picturesque way of fashioning bowler bags, nylon fanny packs and tear drop earrings dangling animated spiders and desk phones. With bold graphics and rapid serial storytelling the Italian fashion house offers a new collection of accessories.
Willy Vanderperre, photographer of both film and video directs the campaign with quick-paced tenacity that is captured in the sequence of events. Characteristic of graphic novels and comics, an assortment of handbag designs share a vignette of a greater collection of boxy blazers, baby doll dresses and button down blouses. Designs including backpacks, cross body bags and the brand’s classic nylon shoulder purses carrying stories of life and characters home to the city of Los Angeles. Such stories are told in illustrations of industrial buildings, a damsel in distress and political monkeys; each image representing a life, perspective and point of view found in the city. In addition to these drawings, bejeweling studs converse to accessorize a variety of belts, bags and key chains with loud expression. Racing video content and roadside still images embody the vibrancy, rebellion and fearlessness of the West coast’s capital. The voice of Los Angeles’ youth culture became a character among others uniquely told with each piece. Models photograph along modern sky scrapper backdrops tagged with graphic novel illustrations. The architecture, society of thought and people become a fashion statement.
Social media, yet another youthful attribute of the campaign becomes an active tool to share fashion and tell the stories featured in the campaign. Find unique stories from the collection on Prada’s Instagram, where the brand posts a series of mini films to feature particular pieces of the accessory collection. ‘In the Cities’ is a presentation of Prada inspired by Western culture, shared universally through social media.
Photographer | Willy Vanderperre Location | Los Angeles
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