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Prada once again takes to its mystical, imaginary ‘Prada Warehouse,’ this time in its Fall 2018 Menswear Campaign titled ‘Observia.’

Photographed by Willy Vanderperre and art directed by DJA, the campaign is the latest chapter of the 365 series and features actors Nick Robinson, Algee Smith, Paul Dano, and Joe Alwyn dressed in the new menswear collection.

The campaign mimics Prada’s 365 Pre-Fall 2018 Ad Campaign, which not only takes place in the fictitious warehouse but also features the bucket hats and the ID badges. However, this time Prada has decided to tone down the color for masculinity’s sake, switching gears from the bright, vivid color seen in the women’s campaign to a more subtle variation. 

The shots of the boys sneaking around the warehouse pair well with the chilling, black-and-white photographs resembling mugshots.

 

Prada Creative Director | Miuccia Prada
Agency | DJA
Photographer | Willy Vanderperre
Models | Nick Robinson, Algee Smith, Paul Dano & Joe Alwyn