Prada Fall 2018 Ad Campaign Ultravision

Prada | Latest Installment of Fall 2018 365 Ad Campaign

The heroines of Prada are coming full force in the house’s latest installment of its Fall 2018 365 campaign titled “Ultravision.”

Shot by Willy Vanderperre, who also captured the first part of the 365 campaign in Las Vegas, the images as a collective whole tell a story of part-reality, part-fantasy with women whose bold faces and strong poses help them take on the dark night at the Fondazione Prada Torre in Milan. Models Mica Argañaraz, Sarah Fraser, Amanda Murphy, Sasha Pivovarova, Amber Valletta, Liu Wen, Kiki Willems and Anok Yai are “reimagined as hyper-coloured Prada heroines, glowing with fluorescence and captured in movement simultaneously elegant and dynamic,” according to Prada, as they explore the Torre’s interiors, including its labyrinthine, multi-angled staircases, and glass pinnacle which offers stunning panoramic views of the Milan skyline. 

The art direction by agency DJA is once again distinctive and keeps in synergy this extension of the campaign to the first part, the bright neon lights and props draw you in and make it almost impossible to look away. And as we know, Prada always succeeds at storytelling, drawing storyline out while also drawing you in.

If one thing is for certain, it is that no one would seriously mind if one of these fierce Prada heroines swooped in to save the day.

Prada Creative Director | Miuccia Prada
Agency | DJA

Photographer | Willy Vanderperre
Talent | Mica Argañaraz, Sarah Fraser, Amanda Murphy, Sasha Pivovarova, Amber Valletta, Anok Yai, Liu Wen
Stylist | Olivier Rizzo