Review of Prada ‘Linea Rossa’ Fall 2021 Ski Ad Campaign by director Matt Pain and Photographer Olav Stubberud with talent Gus Kenworthy and Julia Marino
Prada churns fresh powder in a new campaign for its Linea Rossa ski collection by director Matt Pain and photographer Olav Stubberud.
Though the Linea Rossa collection also continues to be a hit on the streets, its high-performance DNA still thoroughly characterizes its design, as well as its campaigns. For the latest ski collection, the house calls on snowboarder Julia Marino and skier Gus Kensworthy to put the gear back into its natural habitat: the slopes.
Each athlete shows off some moves of their own and engages in a more-or-less friendly (skiers and snowboarders are age-old frenemies, after all) race down the mountain. Epic drone footage treats us to some gorgeous, sweeping views of the location, while close-up shots nicely juxtapose the slick, technical aspect of the collection against the natural terrain.
It’s great to see Prada Linea Rossa push the genuine athleticism and engineering behind its pieces by working with actual athletes. There’s nothing “après” about this ski collection; it’s shredding right into the middle of the action and looking good doing it.
Prada Creative Directors | Miuccia Prada & Raf Simons Director | Matt Pain Photographer | Olav Stubberud Talent | Gus Kenworthy & Julia Marino
WHERE FASHION GETS CREATIVE
Press ESC to close
To continue reading this article join today
Stay Inspired. Stay Informed. Stay Elevated.
Membership gives you full access to Industry Analysis & Creative you won’t find anywhere else
Unlimited Access to TheImpression.com
The Impression Daily Newsletter & Breaking News Emails
Exclusive Interviews With Fashion's Leading Creatives
Access to the Largest Collection of Branded Fashion Films
Access to the Largest Runway Coverage
Most Comprehensive Collection of Fashion Street Style Images