Prada 'Linea Rossa' Fall 2021 Ad Campaign

Prada Linea Rossa Ski

Fall 2021 Ski Ad Campaign

Review of Prada ‘Linea Rossa’ Fall 2021 Ski Ad Campaign by director Matt Pain and Photographer Olav Stubberud with talent Gus Kenworthy and Julia Marino

Prada churns fresh powder in a new campaign for its Linea Rossa ski collection by director Matt Pain and photographer Olav Stubberud.

Though the Linea Rossa collection also continues to be a hit on the streets, its high-performance DNA still thoroughly characterizes its design, as well as its campaigns. For the latest ski collection, the house calls on snowboarder Julia Marino and skier Gus Kensworthy to put the gear back into its natural habitat: the slopes.

Each athlete shows off some moves of their own and engages in a more-or-less friendly (skiers and snowboarders are age-old frenemies, after all) race down the mountain. Epic drone footage treats us to some gorgeous, sweeping views of the location, while close-up shots nicely juxtapose the slick, technical aspect of the collection against the natural terrain.

It’s great to see Prada Linea Rossa push the genuine athleticism and engineering behind its pieces by working with actual athletes. There’s nothing “après” about this ski collection; it’s shredding right into the middle of the action and looking good doing it.

Prada Creative Directors | Miuccia Prada & Raf Simons
Director | Matt Pain
Photographer | Olav Stubberud
Talent | Gus Kenworthy & Julia Marino