For Prada’s spring 2019 fashion show, OMA’s research division AMO played around with the concept of “floating on air,” and attendees were essentially doing just that as they watched the show.
Seated upon translucent, inflatable, cube-shaped stools, attendees watched as models walked up and down the runway, which was a simple grid similarly translucent and marked with coordinates of latitude and longitude.
The transparent stools imitated those of Verner Panton’s from the 1960s and successfully defined the overall space, which resembled that of a science-fiction museum or a space center. While definitely unique and captivating, the set’s simplicity did not interfere with but rather complimented the collection and both disappeared into and was enhanced by the lighting.
OMA is no stranger to Prada, as the architectural firm’s signature designs have been seen across stores and in previous sets, and this show’s modern set-up that encompasses the idea of “floating on air” is just a continuation of the firm’s contemporary style.
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