Prada | Launches new video series featuring their signature nylon fabric
The house of Prada and its founder Miuccia have always had an affinity for both film and technology, but never have the two merged as poetically as their latest film series “Nylon Farm.”
The series from agency DlvBBDO, and directed by D I • A L, is designed to celebrate the houses signature fabrication, nylon. Presented in four chapters and released in stages on their own social channel, part one introduces a futuristic farm and it’s population of black nylon sheep, one with an ‘anomaly.’ Part ode to Philip K. Dick’s science fiction novel Do Androids Dream of Electric Sheep? (the basis of the film Blade Runner), and part Steven Spielberg’s Minority Report, the film engages the audience in a sci-fi like thriller.
The series, which is filmed at the company’s industrial headquarters in Valvigna, Tuscany, is designed to introduce the houses signature fabrication to the next generation of consumers who are accustom to series shows from Netflix. Smart.
The regularity of such a perfect world of artificial intelligence and automated machinery is interrupted by a series of anomalies requiring the launch of an investigation, and the unexpected variable of human emotion. The film does a great job of showing innovative and futuristic technology in the heart of Prada’s home.
The film symbolizes its way of looking forward while respecting the brand’s history.
Miuccia Prada introduced her industrial nylon backpack in 1984 with durable fabric that she sourced from factories making parachutes for the military. This film is bringing back nylon and showing how it’s still as the same importance to her as it was years ago. Her mission for newness is mirrored in the technological innovation and conceptual advancements in the film’s ultra-slick universe.
The following three chapters of Nylon Farm will be unveiled on June 1st, 4th and 9th on the brands social media. Stay tuned and enjoy counting those electric sheep in the meantime.
Prada Creative Director | Miuccia Prada
Agency | DlvBBDO Executive Creative Director | Federico Pepe, Stefania Siani Client Creative Directors | Francesca Montrucchio, Monica Carallo Digital Creative Director / Head of Design | Luca Anania Graphic Designer | Guido Scolaro Senior Account Executive | Alberto Marzo Executive Producer | Alessandro Pancotti Head of Social Media | Nicola Guarino Strategic Planner | Corinna Bonfanti Project Manager | Roberto Nuccio
Director | D I • A L Executive Producer Service | Valerio Cordioli @Aura Photo Agency Cinematographer | Diego Indraccolo Models | Alastair George @ Fashion & Taja Feistner @ The Lab Stylist | Elisabetta Bertellini Hair & Makeup | Vanessa Geraci @Aura Photo Agency Casting Director – Johanna Persson Cordioli @Aura Photo Agency
Screenplay | Luca Speranzoni, D I • A L, DLV BBDO Executive Producer | Valerio Cordioli @Aura Photo Agency Production Manager | Yuri Tartari Pucci 1st Assistant Director | David Turchi Unit Manager | Caterina Sforza Production Designer | Benedetta Brentan Steady cam Operator | Richard Mallaby 1st Assistant Camera | Niccolò Primo Gaffer | Matteo Attolini Key Grip | Beppe Riccardi Sound Recordist | Alberto Ladduca Editor | Matteo Motzo Colorist | Diego La Rosa Post Production | EXChanges vfx VFX Supervisor | Marco Negri Line producer | Andrea Valeria Online Editor | Lorenzo Moro Compositing e Mattepainting | Mirko de Angelis