Prada “Coast” Pop-up Store To Visit Neiman Marcus At Northpark
An exclusive Prada pop-up store, “Coast” will be launching at Neiman Marcus NorthPark in Dallas in June. The pop-up is one of four nature-inspired experiences by Prada, that are debuting globally.
Nature in its myriad forms takes center stage in the latest Prada experience, encompassing various landscapes and the changing of the seasons. Prada Outdoor is a series of pop-up shops and in-store installations dedicated to the emotions conveyed by four environments – Garden, Coast, Mountain and Snow. Each contains original products, inspired by these themes.
Prada Outdoor “Garden” debuted in China in April and has been launched with the “Coast” and “Mountain” themes in other countries such as Japan, South Korea, Thailand, the United Arab Emirates. The first US installation of “Coast” debuted at the Prada Broadway store in New York City on June 4, where it will remain until June 20.
Marcelo Noschese, CEO of Prada and Miu Miu Americas, said: “Prada Outdoor is above all an experience; a festival of nature and relaxation that it has shown to all of us over the past year. The partnership with Neiman Marcus and the opportunity to welcome our customers in Dallas to meet them again in person is another excellent opportunity to expand our presence in the US market at a time when the brand is experiencing strong momentum strengthen.”
The “Coast” Neiman Marcus setting recreates a beach complete with sand dunes, rocks, tents and sunshades. The backdrop should inspire visitors to relax in the sun or sip a drink at sunset on the beach bar’s terrace. An exclusive ready-to-wear collection for men and women can be found amidst the coastal theme.
The women’s collection consists of Re-nylon detailing that elevates gabardine beachwear and terry bathrobes. Also included are oversized volumes in stretch drill with macro logos; mini and modern poplin garments with iconic bayadere stripes; minimalist crocheted tunics and shirts with contrasting double prints and white t-shirts covered with a net of crystals.
The men’s line has a similar feel: terry garments with a casual, fifties look; regular and Bermuda shorts made of stretch poplin in bright block colors or with an iconic striped pattern; bowling shirts with a mix of trademark prints; black and white sweatshirts – recalling a new uniform – with a three- dimensional Prada logo; and extremely lightweight perforated nappa bomber jackets.
Handbags take center stage for accessories. They come in a variety of different sizes: multi-colored cotton drill and woven straw shopping bags, and mini bags made of wicker and leather with a chain or soft terry with an embroidered logo. Wooden jewelery with silver charms sit alongside beach accessories including balls, inflatable rings and mattresses, terry beach towels and cushions, and lunch sets with sandwich boxes and water bottles.
The collection is topped off by a range of beach-themed sports accessories, including surfboards, rackets, skateboards, frisbees and volleyballs.
“We are incredibly proud of our strong partnership and business momentum with Prada and are excited to be your exclusive US department store partner for the Prada Coast outdoor collection pop-up,” said Lana Todorovich, President and Chief Merchandising Officer of Neiman Marcus. “We listened carefully to what our most valuable customers are about to experience and want to buy. Our customers are back in stores ready for exciting, joyful and immersive personal shopping experiences. Prada has created a theatrical, fun beach setting in the store that highlights the new exclusive collection on the theme of “Coast”. “
Prada Outdoor will reside at Neiman Marcus Northpark in Dallas from June 8 to June 27. Upcoming locations include the Prada Los Angeles-Beverly Hills store from June 14 to July 4, and Prada store Miami Design from June 24 to July 12.
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