Prada Resort 2019 Ad Campaign


Resort 2019 Ad Campaign

Red skies at night are a fashion delight in Prada’s recent special project for resort lensed by Willy Vanderperre and styled by Olivier Rizzo.

The collaborators were on-hand at Prada’s New York Resort show held at their New York headquarters, a converted Piano Factory, to capture a bevy of models in the “show’s controlled,
considered environment” which was developed by the modernist architectural firm, Herzog & de Meuron. The firm tricked out the location with walls of red plexiglass, mirroring the windows of the space to create a “synthetic recreation of a natural phenomenon.” (Perhaps they could lent that line to New Yorkers over the holiday who were treated to an eerie and one-of-a-kind cobalt blue sky at night that lead to a number of Twitter users warning of an impending alien invasion. Orsen Wells would of been proud).

The special project is just that, special, and wise of the house to take advantage of the moment. Far too often design houses don’t leverage shows to their full potential. As sets aren’t getting smaller, it is surprising that more houses don’t capitalize on the combination of skill sets that are around for the moment. Now understandably during the major show seasons, everyone (namely that talent) has to dash to the next shows. However for the off-season collections, which are a global tour-de-force for design houses, these moments are perfect to capitalize on with just a bit of additional planning.

Luck for us Willy Vanderperre and crew have created a distinct project as a reference point to contemplate the delight of red skies at night.

Prada Resort 2019 Ad Campaign
Prada Resort 2019 Ad Campaign

Prada Creative Director | Miuccia Prada
Agency | DJA
Photographer | Willy Vanderperre
Models | Mica Argañaraz, Meghan Collison, Jonas Glöer, Ariel Nicholson, Julia Nobis, Rianne Van Rompaey, Kiki Willems & Anok Yai
Stylist | Olivier Rizzo
Hair | Guido Palau
Makeup | Pat McGrath
Casting | Ashley Brokaw
Set Design | Herzog & de Meuron
Location | Prada’s New York headquarters