Review of PRISCAVera Spring 2021 Ad Campaign by Photographer Francesco Nazardo with Models Steffi Cook, Roberta Di Febo, and Embene Syll
PRISCAVera takes a surreal Roman holiday in a new campaign for Spring 2021, which features photography by Francesco Nazardo.
Nazardo’s richly colored and dynamic photographs recall classic cinema, yet the attitudes and angles of his models have an idiosyncratic spirit that feels uniquely contemporary. In one image, a woman faceplants on the ground – yet she is still glued to her chair, her stiletto heels pointing up wildly in conjunction with the chair legs. In other images one of our heroines poses in front of the coliseum, obscuring the iconic status of this historic landmark and tourist destination with her inscrutable attitude.
The narrative of the campaign feels engrossingly ambiguous and open-ended: these women do not seem like tourists or locals, but rather like business-minded voyagers who exist beyond time and space. The strange and alluring images demand we meet them on their own terms.
This feeling is augmented by the styling and PRISCAVera’s unique design approach, making the campaign a strong statement of the label’s blend of sophistication and irreverence. We’re not sure what it is about this strange visit to Italy’s historic capital city, but we can’t take our eyes off it.
Photographer | Francesco Nazardo Models | Steffi Cook, Roberta Di Febo, and Embene Syll Stylist | Delphine Danhier Hair | Marco Minunno Makeup | Giulia Cigarini Casting Director | AAMO Graphic Design | Daniel Sansavini Set Designer | Dimitra Louana Marlanti Styling Assistant | Alessandra Filieri Production | Hotel Production Post Production | Officinaotto
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